乡村旅游开发下农户生计适应变化与影响机理研究*——以延安市乡村旅游为例

［目的］以延安市3个典型乡村旅游地为例，结合可持续生计分析框架和适应性理论，分析农户在乡村旅游扰动下的适应策略与适应模式，定量测度不同适应模式农户的适应结果。厘清农户未来生计策略选择的影响因素及其机制，提出促进农户及乡村旅游地可持续发展的对策。［方法］通过参与性农户评估法及二元回归分析法分析影响农户未来生计策略选择的因素。［结果］（1）旅游开发造成案例地农户自然资本丧失，失地农户由务农或务工为主的单一适应方式向兼业型与非农型转变，分化为4种不同类型的农户，且各类农户在各描述指标方面差异显著。（2）农户的生计资本衡量3个社区旅游开发后的适应结果，生计资本普遍较低且内部各维度差异明显。对比4类农户适应结果可得：复合生计型>务工主导型>旅游服务型>社会保障型。（3）通过二元逻辑回归模型深入解释当下适应结果对农户未来生计策略选择的影响，物质资本、金融资本和社会资本均影响农户选择意愿，其中可借款人数是最关键的影响变量。［结论］农户在旅游开发背景下生计动态适应的影响机制为旅游开发及基于此补偿制度是农户现在生计适应活动的外部起因，按照适应类型以及收入比重，分化为4种模式农户； 现行生计适应策略使农户适应结果迥异，生计资本的储量和结构差异显著，这种差异是农户未来生计选择的直接动因； 3个社区不同类型的旅游开发模式是农户未来生计策略选择分异的推动力量。     

德国零售巨头阿尔迪经营战略分析

随着经济全球化的发展,科学技术日新月异,人们的消费结构和消费习惯也在不断地改变,传统的零售业面临着巨大的挑战,但德国阿尔迪依旧在当下保持着零售巨头的称号。论文对德国零售巨头阿尔迪的经营战略进行分析,并结合阿尔迪的经营策略为中国零售业提出建议和启示。     

集成管理理论在建设项目全过程造价咨询业务中的应用研究

建筑企业为了进一步扩大盈利空间,在项目运行期间于造价管理工作中引入集成管理理论,采用全过程造价咨询管控方式,提升项目成本管控能力。论文考虑到造价管理对建筑企业的重要性,着重介绍集成管理理论在全过程造价咨询领域的应用方式。     

Fashion and the metaverse: Clarifying the domain and establishing a research agenda

In recent years, the metaverse has garnered significant attention as a term referring to a network of 3D virtual worlds that integrate elements of both physical and digital worlds. Fashion brands have begun exploring the metaverse as a new marketing platform, which is expected to bring about substantial changes in the fashion and retail industry. However, a lack of consensus on the nature of the metaverse and its impact on the fashion industry currently exists, and limited academic research is available on the metaverse's influence on fashion brands' marketing strategies and brand experiences. To address this gap, this study employs a thematic analysis approach on trade journals and industry articles that cover fashion brands' metaverse strategies. Through this analysis, the study provides a typology of current marketing strategies of fashion brands in the metaverse. Based on these empirical findings, this research proposes a theoretical framework that explains how different metaverse strategies affect different dimensions of brand equity. Finally, this study offers research directions for fashion brands' metaverse strategies by presenting an integrated framework that synthesizes the key insights from our research findings.     

Integrated system of occupational safety and health and fire protection of the fire rescue brigades members

The objective of the conducted research is the identification and determination of requirements of members of fire rescue brigades during operations in the conditions of high risk in order to minimize the possibilities for injury incidence during the intervention. The research is focused on examination, determination and identification of factors affecting the increasing number of occupational injuries of members of fire rescue brigades during interventions. Hypothetical framework of the research problem consists of general hypothesis and six special hypotheses. Results suggest that almost all respondents believe that their skills and abilities are applicable in the intervention phase, but less than a half believe that their skills are applicable in prevention phase. Two-thirds of respondents stated that in their organization they have support for further education and upgrading while a half of respondents stated that they need education concerning identification, assessment and management of risks that can lead to emergency situations.     

海南岛休闲农业布局现状的实证分析

[目的]全面分析海南岛休闲农业布局现状,为海南岛休闲农业科学合理规划和均衡协调发展提供决策参考。[方法]文章利用海南岛259家休闲农业企业的地理数据,采用比较、缓冲、密度分析工具,从数量、类型、密度、距离衰减方面实证分析海南岛休闲农业的布局特征,并提出相应的优化对策。[结果](1)海南岛东部、中部和西部休闲农业数量分布比重分别为51%、29%和20%,其中国家级示范点数量分布比重分别为83%、17%和0%;(2)休闲农业主要类型有休闲农庄、观光农园、市民农园和农家乐,除休闲农庄在东部、中部、西部分布较均匀外,其他类型分布较不均衡;(3)距离市县中心越远,休闲农业分布密度越小,95%的休闲农业分布在距离市县中心30km以内,距离市县中心10~15km是休闲农业的高峰集聚区;(4)海南岛休闲农业已在海口、保亭、三亚、澄迈、琼中、琼海、定安、儋州形成8个高度集聚带。[结论]海南岛休闲农业无论在数量、类型和密度上都是东部地区最多,中部次之,西部最少。应积极推进具有农业发展优势的地区,因地制宜拓展产业休闲功能;休闲农业产品类型单一的地区,深度挖掘特色资源和文化内涵;加强休闲农业点与旅游景区、生活服务中心之间的跨区域联系,形成和谐发展的有机旅游整体,使休闲农业真正成为农业转型、农民增收的引擎。     

Tourists’ hotel event experience and satisfaction: an integrative approach

ABSTRACT

Tourists’ hotel event experiences have received little attention in tourism research. By proposing an integrated model of expectation–confirmation theory (ECT) and the experience economy concept, this research explores the relationship between tourists’ event experience and their satisfaction regarding the hotel event setting. The hypothesized model was empirically validated using a sample of 663 tourists who experienced a holiday event at a resort hotel. Results confirmed that the integration of the experience economy and ECT provided a better understanding of tourists’ post-satisfaction in a pleasure-driven setting. This affective–cognitive approach advances the knowledge of tourists’ experiences and satisfaction at hotel events.     

Collaboration for R&D Projects between the Industry and External Agents: Evidence from Manufacturing Companies in Peru

In this article we use the innovation survey of the manufacturing industry of Peru to identify cooperation behaviors for research and development (R&D) projects among companies and external agents in general. Likewise, we also find cooperation behaviors among the industry and the following external agents: university, technical centers, suppliers, customers, and companies of the same group, competitors, guilds, and consultants. Within the specific agents, the university is considered a cooperation agent for R&D projects. We use the survey of innovation in the manufacturing industry of Peru conducted in 2015, which resulted in 1447 Peruvian companies being surveyed. Evidence was obtained as to the degree of the tie between the industry and external agents for cooperation in R&D projects, giving relevance to variables such as investment, resources, and degree of innovation. Our results show that investment is an important factor for cooperation with external agents. Additionally, companies that have innovated at some point seek to cooperate with external agents. Finally, the importance of the university is demonstrable, thus, companies that invest in R&D seek to cooperate with the university.     

基于运行规划的能源综合服务系统能效管理研究

以浙江电网企业转型现代能源综合服务的具体战略与发展规划为研究背景，针对能源综合服务系统的运行规划目标，开展基于运行规划的能源综合服务系统能效管理研究。从系统工程的视角出发，以能源流为纽带，基于多尺度能源系统建模方法，构建了能源综合服务系统模型，并结合系统综合能效，采用粒子群优化算法来优化系统各设备单元的运行策略，以实现基于运行规划的最优能效管理。通过能源综合服务系统模型计算表明，大规模清洁能源和可再生能源的接入，可以明显提高系统综合能效；随着区域用户总冷量和/或总热量需求占总电力需求的比值增大，系统最优综合能效逐渐增大；与使用内燃机、燃气轮机及汽轮机为原动机的热电联产系统相比，使用燃料电池为原动机的热电联产系统可以使能源综合服务系统综合能效更优。